CATHY HENRY

I help early-stage founders — especially in healthcare and biotech — master sales without needing a full sales team (yet). With 26 years in sales and marketing, including global manufacturers like 3M and Becton Dickinson and multiple startups, I’ve learned that clarity, strategy, and preparation are what turn great innovations into market success.

Cathy is currently serving as a sales and marketing mentor to biotech startups participating in the Health Wildcatters Incubator.

Corporate Consulting Examples Include:

 Advisory & Strategy

• Guide startups on sales and go-to-market strategy, ensuring clarity in messaging, customer targeting, and positioning.
• Provide funding-readiness coaching, including how to frame sales traction and market opportunity for investors.
• Translate complex clinical or technical data into compelling stories for non-clinical investors, customers, and partners.

Programs & Offerings

• Deliver structured programs like the Trade Show Toolkit and The Revenue Room, helping founders master sales without a full sales team.
• Teach Medical Sales 101 for founders new to sales, including how to confidently approach and operate within hospital and clinic settings.
• Host webinars and workshops to give founders actionable playbooks in sales, marketing, and customer engagement.

Consultations & Connections

• Offer 1:1 consultations for founders seeking tailored sales guidance.
• Connect startups with clinical advisors, industry experts, and potential customers to validate market fit.
• Provide vetted resources for trade show booth materials, sales collateral, and fulfillment through strategic partnerships.