CATHY HENRY

One of the biggest challenges in healthcare comercialization is that strong technology alone rarely drives adoption.

Companies often reach a point where growth feels inconsistent, sales remain heavily founder-led, or messaging becomes difficult to scale across customers, investors, and strategic partners.

My approach combines real-world healthcare sales experience with commercialization strategy to help companies create clearer positioning, stronger go-to-market foudnations, and more repeatable paths to growth.

I am particularly passionate about helping companies translate complex clinical, technical, or scientific innovation into messaging that customers, clinicians, and investors can clearly understand.

With experience spanning global healthcare manfacturers, startups, and healthcare innovation ecosystems, I focus on helping companies bridge the gap between innovation and market adoption - without losing the human side of healthcare along the way.

Services:

Healthcare Commercialization Audit

Strategic assessment designed to help healthcare companies identify commercialization gaps, clarify messaging, stregthen go-to-market strategy, and build a more scalable path to growth.

Sales & GTM Structure

Support with positioning, messaging, commericalization planning, customer targeting, and scalable growth strategy.

Trade Show and Market Activation Strategy

Strategic planning to help companies maximize trade show particpation, customer engagement, messaging, and post-show commericalization opportunities.

Fractional Strategic Advisory

Ongoing commercialization and growth advisory support for healthcare, biotech, med device, and consumer health companies.