Healthcare Commercialization &
Growth Strategy
Helping healthcare companies bridge the gap between innovation and adoption.
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CATHY HENRY
One of the biggest challenges in healthcare comercialization is that strong technology alone rarely drives adoption.
I help healthcare startups, biotech companies, and medical innovators bridge the gap between innovation and market traction through commercialization strategy, messaging, sales planning, and go-to-market execution.
With 26 years in healthcare sales and marketing - spanning global manufacturers, startups, and innovation ecosystems - I specialize in helping companies simplify complex messaging, strengthen positioning, and build scalable growth foundations.
My approach combines strategic commercialization expertise with practical real-world sales experience to help companies move from founder-led growth to repeatable momentum.
Strategic Commercialization Support:
Healthcare Commercialization Readiness Audit
A strategic assessment designed to identify commercialization gaps, strengthen positioning, refine messaging and build scalable go-to-market foundations for healthcare companies navigating growth.
Deliverables:
- Positioning
- Messaging
- Customer Targeting
- Go-To-Market Strategy
- Reimbursement Readiness
- Market Access Strategy
- Adoption Barriers
- Sales Infrastructure
- Growth Systems
- Strategic Partnerships
Ideal For:
Healthcare, biotech, med device, digital health and consumer health organizations seeking to strengthen commercialization strategy, accelerate adoption and build a more scalable path to growth.
Common Challenges We Solve:
- Strong innovation but unclear market positioning.
- Slow customer adoption.
- Founder-led sales that aren't scaling.
- Reimbursement and market access uncertainty.
- Go-to-market plans that lack execution.
- Commercial growth that has stalled.
Sales & Go-To-Market Strategy
Strategic commercialization support focused on positioning, customer acquisition strategy, messaging refinement, sales infrastructure, and scalable growth planning for healthcare organizations.
Best For:
Healthcare companies transitioning from founder-led sales to repeatable commercial growth.
Learn MoreTrade Show & Market Activation Strategy
Strategic commercialization support designed to maximize trade show ROI through pre-show planning, messaging alignment, customer targeting, partnership development, and post-show conversion strategy.
Best For:
Healthcare companies preparing for industry conferences, investor visibility, customer acquisition, product launches, or market expansion.
Explore ToolkitFractional Commercialization Advisory
Ongoing strategic commercialization leadership for healthcare, biotech, med device and consumer health companies needing experienced go-to-market guidance wihtout building a full internal commercial team.
Best For:
Founder-led healthcare companies navigating commercialization readiness, strategic partnerships, or scalable market expansion.
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